Student Catalog and Handbook 2023-2024

Marketing Management Diploma (MM12)

The Marketing Management diploma program is designed to prepare students for employment in a variety of positions in today's marketing and management fields. The program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing.

Career Opportunities

Graduates may find employment as display managers, buyers, advertising managers, retail store managers, tellers, apparel trimmings sales representatives, fashion accessories salespersons, general merchandise salespersons, merchandise displayers, department managers, or many other marketing related jobs. Any of the above career opportunities may also provide graduates experience to assist in opening their own businesses.

Credit Required for Graduation: Minimum of 43 credit hours

Curriculum

Basic Skills Courses

EMPL 1000Interpersonal Relations and Professional Development

2

-or-

PSYC 1010Basic Psychology

3

 

ENGL 1010Fundamentals of English I

3

 

MATH 1011Business Math

3

-or-

MATH 1012Foundations of Mathematics

3

Occupational Courses

CISM 2201: Students who successfully complete COMP 1000 prior to January 2018 may use that course to fulfill the CISM 2201 requirement for graduation.
CISM 2201Foundations of Computer Applications

3

MKTG 1100Principles of Marketing

3

MKTG 1130Business Regulations and Compliance

3

MKTG 1160Professional Selling

3

MKTG 1190Integrated Marketing Communications

3

MKTG 1270Visual Merchandising

3

MKTG 2090Marketing Research

3

 

MKTG 2290Marketing Internship/Practicum

3

-or-

MKTG 2300Marketing Management

3

-and-

Choose one of the following specializations

Specific Occupational Courses (Entrepreneurship Specialization – 12 credits)

MKTG 1210Services Marketing

3

-or-

MKTG 2070Buying and Merchandising

3

 

MKTG 2010Small Business Management

3

MKTG 2210Entrepreneurship

6

Specific Occupational Courses (E-Business Specialization – 11 credits)

BUSN 2170Web Page Design

2

 

MKTG 1210Services Marketing

3

-or-

MKTG 2070Buying and Merchandising

3

 

MKTG 2210Entrepreneurship

6

Specific Occupational Courses (Sports Marketing – 12 credits)

MKTG 1280Introduction to Sports and Recreation Management

3

MKTG 2080Regulations and Compliance in Sports

3

MKTG 2180Principles of Sports Marketing

3

MKTG 2280Sports Management

3

Specific Occupational Courses (Social Media Marketing – 12 credits)

MKTG 1370Consumer Behavior

3

MKTG 2500Exploring Social Media

3

MKTG 2550Analyzing Social Media

3

MKTG xxxxMarketing Elective

3