Student Catalog and Handbook 2023-2024

Marketing Management AAS Degree (MM13)

The Marketing Management associate degree program is designed to prepare students for employment in a variety of positions in today's marketing and management fields. The program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing.

Career Opportunities

Graduates may find employment as buyers, advertising managers, retail store managers, tellers, general merchandise salespersons, merchandise displayers, department managers, or any of many other marketing related jobs. Any of the above employment opportunities should provide the graduate experience to assist in opening his or her own business.

Credit Required for Graduation: Minimum of 65 credit hours

Curriculum

All Associate of Applied Science Degrees require a minimum 15 credit hours of general education courses using the curriculum structure outlined in the beginning of this degree program section. The Marketing Management associate degree program requires an additional 3 credit hours in any area for a total of 18 credit hours. All course prerequisites must be met. Please see Associate Degree General Education Requirement Section for Area I, Area II, Area III, and Area IV requirements.

General Core Courses

Area I requirements (minimum 3 hours; must include ENGL 1101)

Area II requirements (minimum 3 hours)

Area III requirements (minimum 3 hours; must include MATH 1101 or MATH 1111)

Area IV requirements (minimum 3 hours)

Additional 6 hours from Area I, II, III, or IV

Occupational Courses

CISM 2201: Students who successfully complete COMP 1000 prior to January 2018 may use that course to fulfill the CISM 2201 requirement for graduation.
ACCT 1100Financial Accounting I

4

 

BUSN 1190Digital Technologies in Business

2

-or-

BUSN 1430Desktop Publishing and Presentation Applications

4

-or-

MKTG 2030Digital Publishing and Design

3

 

CISM 2201Foundations of Computer Applications

3

MGMT 1100Principles of Management

3

MKTG 1100Principles of Marketing

3

MKTG 1130Business Regulations and Compliance

3

MKTG 1160Professional Selling

3

MKTG 1190Integrated Marketing Communications

3

MKTG 2090Marketing Research

3

Marketing Electives (9 credits from the list below)

MKTG 1270Visual Merchandising

3

MKTG 2000Global Marketing

3

MKTG 2290Marketing Internship/Practicum

3

MKTG 2300Marketing Management

3

-and-

Choose one of the following specializations

Specific Occupational Courses (Entrepreneurship Specialization – 12 credits)

MKTG 1210Services Marketing

3

-or-

MKTG 2070Buying and Merchandising

3

 

MKTG 2010Small Business Management

3

MKTG 2210Entrepreneurship

6

Specific Occupational Courses (E-Business Specialization – 11 credits)

BUSN 2170Web Page Design

2

 

MKTG 1210Services Marketing

3

-or-

MKTG 2070Buying and Merchandising

3

 

MKTG 2210Entrepreneurship

6

Specific Occupational Courses (Sports Marketing – 12 credits)

MKTG 1280Introduction to Sports and Recreation Management

3

MKTG 2080Regulations and Compliance in Sports

3

MKTG 2180Principles of Sports Marketing

3

MKTG 2280Sports Management

3

Specific Occupational Courses (Social Media Marketing – 12 credits)

MKTG 1370Consumer Behavior

3

MKTG 2500Exploring Social Media

3

MKTG 2550Analyzing Social Media

3

MKTG xxxxMarketing Elective

3